Now That's IT: Stories of MSP Success
Now that's IT: Stories of MSP Success dives into the journeys of some of the trailblazers in the Managed Service Provider industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today.
Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew, Now, That's IT.
This podcast provides educational information about issues that may be relevant to information technology service providers.
Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice.
The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent.
Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors.
The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe.
All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.
Now That's IT: Stories of MSP Success
Built on Trust: Kevin Stock on Leading a Family-Run MSP That Lasts
What happens when your business partners are also your brothers? For Kevin Stock, CEO of RCR Technology Group, it meant building a managed service provider grounded in trust, clear roles, and shared values. In this episode, Kevin shares how a side hustle fixing computers became a full-scale MSP—powered by family dynamics, small-town reputation, and a relentless focus on doing right by clients.
He opens up about the challenges of transitioning from break/fix to managed services, giving up control as a founder, and leading through tough seasons—including a rocky start to what ultimately became their best year ever. From walking quotes live with prospects to letting go so his brothers could step up, Kevin’s story is a blueprint in resilience and relationship-driven growth.
Whether you’re leading a team, scaling a service business, or navigating the complexities of working with family, this episode is full of lessons that last.
Join us for a front-row seat to see what’s next at N-able!
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'Now that's it: Stories of MSP Success,' dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today.
Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew….. Now, that's it.
This podcast provides educational information about issues that may be relevant to information technology service providers.
Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice.
The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent.
Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors.
The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe.
All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.
One, two, three, four.
Speaker 2:I said great, You've got access to QuickBooks, Figure out how to pay yourself and you've got a job. The rest is history. He's now the VP.
Speaker 1:Kevin, you said last year was your best year ever. Why was that?
Speaker 2:The thing was, it went by in such a blur that by the time it all ended up and we were running the numbers, I'm like that's wrong. It's got to be wrong. They it's got to be wrong. Like no, that's right Awesome.
Speaker 1:I'm like oh okay, cool.
Speaker 2:Well, that's fantastic.
Speaker 1:Great Welcome to Now that's it Stories of MSP Success, where we dive into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn managed services into the thriving sector it is today. All right, Mr Kevin Stock, president, CEO of RCR Technology Group in beautiful Finley, Ohio, Welcome to the Now that's it podcast, Thank you. Thanks for having me. Well, I'm super excited. Fellow musician, I was the drummer. This isn't the first musician right outside of me. We've had a couple others on the pod. I want to ask a little bit about your background heavy metal band. Where'd that come from?
Speaker 2:uh, yeah, well, I mean, I liked heavy metal as uh, you know, as a teenager and things like that, and um rock, you know rock into metal and when you're a teenager you're angry, so metal really like feeds that rage, right, and um played around with some different bands and then found found my place in this like totally digital metal group and um started playing keys for that band because it was it was the early 2000s and uh, keyboards were okay and metal at that time then quickly moved to to turn the pace and then we, uh, we got some. We got a jaeger meister, jaeger meister and rockstar energy drink sponsorship and ended up doing some small tours with them, all domestic, but uh, it was great it was.
Speaker 1:Did you think you were going to be a famous rock star?
Speaker 2:I was. We were hoping to get signed, yeah, and we had some offers uh along the way, um, some legit, some uh, you know you could tell we're not and um, uh, you know we, uh, we had a lot of fun in about eight years of doing it so at some point though you're still doing, you're still doing the band thing, yeah, um, but you had to get kind of a real job.
Speaker 1:Right. You're crushing it, running a Sprint store.
Speaker 2:Yeah, yeah. I started with technology back in high school. Computer networking really was the focus. Then I got a job in mobile and I thought mobile technology was really going to be my next step in technology, was really going to be my next step in technology. With the Blackberries at the time and the Palm Trios and those kinds of things, I'm like, oh, this is the future. And it was to an extent, but that was really the direction that I was heading. I became an assistant manager at a Sprint store Quickly within a couple of months, became the store manager, then an area manager. Then I was running a territory of seven stores. Then it was I was overseeing all 32 for that dealership.
Speaker 2:All in between, like early to mid twenties way too early with all that responsibility and I was that was sort of the tail end of that original band doing all that traveling and stuff like that.
Speaker 2:So that was going to be my big boy job. And uh, that dealership sold and I went back to school for business instead of computers and um started uh, started rock computer repair, which is where the rcr comes from, and um, that morphed into the msp that we are now. You know, I was just continuously moving up in that company and who bought that company had offered me a gig and I had thought about it and kind of dealt with those guys for a little while. It's like that wasn't the direction I wanted to head. Yeah, so I took the severance and had some time to ponder what I wanted to do and I was always the guy that was being hit up for repairing computers and knowing about technology and help me out with this and help me out with that. And this was in the XP Vista time period at that point and I came up with a pricing schedule and just kind of organized that and and built it up from there that's great.
Speaker 1:So you're going to school, and school was really to try to figure things out, and so you saw an opportunity. I did.
Speaker 2:So I went back to school for business because I had gone to school for computers. I didn't really want a job in computers and networking and stuff like that. I wanted to run a business that provided technology for businesses small businesses because small businesses were really the ones that needed the help from a third party because they couldn't you know, they didn't have the budget to have it all internalized right. So I saw that market, especially in our market. But our market in Northwest Ohio is just wrought with small businesses. So I was like, yeah, it's definitely a market to get into. People are always needing help. Technology is always advancing. I didn't realize at that point that end users were going to be so left behind as that went on. But from computer repair just, but from computer repair just quickly morphed into commercial need, small business commercial need and you know that's where it heads, to being an MSP and to being really the internal IT department for a lot of these small companies that we support.
Speaker 1:So you were doing a lot of this on your own right. You were a solopreneur in the beginning.
Speaker 2:Yeah, in the beginning I would say that I had help from other people. Yeah, early on, there was always somebody else, yeah, helping out all the way up into bringing my brother on as an intern. In um 2013, he was finishing up his four-year bachelor's for marketing. Oh, he's going to kill me for not remembering what it was Marketing and, I think, business. Essentially, he had to get some internship hours and I said, well, I'm on this big project and I had some help, but I needed some more hands. So I said, yeah, we'll be able to do your internship hours, I'll be able to fill out all the paperwork for that. So he started doing the work with me there and when he came on, it was more like, hey, I need you to kind of run the office right now because I'm hands-on here deploying workstations, setting up monitors, dealing with end users that are onboarding, creating the Microsoft 365 users and the tenant and doing all that stuff. Get things situated back at the office. And so he was doing that.
Speaker 2:That project wraps and he says, you know, he's got his internship hours and he's like, hey, I'd like to stay on with you. And I say you went to college for four years to stay on with me, are you sure? And he said, yeah, this is the direction I'd like to take. And I said, great, well, you've got access to QuickBooks, figure out how to pay yourself. And you got a job. And that was the conversation, and it's all. The rest is history. He's now the VP.
Speaker 1:He's amazing. I've gotten to know Jordan really well and he's your right hand man right, I mean he's doing a lot of that work. Absolutely yeah. Around 2015 is when you really started to get managed services rolling. I think is what you said yeah, and you found Enable about that time although it was, I think, max Focus yeah.
Speaker 2:We signed on initially with Max Focus. Yeah, what was your ha-ha moment there? It was finally what I was looking for. I had looked at other things that were able to supply an RMM to an extent, but what I was really looking for at the time was something 100% cloud-based, and there really weren't a ton of options out there that were 100% cloud-based, and even in 2015 and before that, it was like man, I'm not trying to set up servers and doing all this my own hosting and scripting and doing all that stuff and this just seemed to have the tool set that I was looking for.
Speaker 2:And not long after signing up with Max Focus, it was moving back over to Enable as it was as it became and is now, and so then it was a new rep and learning that person and stuff like that. So I've been able to grow with Enable. That's been the real plus with that. I've been able to grow with Enable. That's been the real plus with that. And you know, starting in the early 2020s, I guess, was when we started to do these kinds of conventions and that kind of thing. That's great. Yeah, 15 was the genesis really of my relationship with Enable.
Speaker 1:Talk a little bit about that managed service transition, because up until you became a managed service provider, you were just fixing computers and someone needed something. You went and did it. Time and material type work. Where did you get, do you remember where you got, that idea of I should just charge a reoccurring fee for this and do this more proactively?
Speaker 2:Yeah, so I got that idea a couple of years prior just doing some research and just the client base that I had I had a car dealership at the time and I'm like that's a lot of users and stuff so I had purchased bulk licenses of oh God, it must have been TeamViewer, I think it was, or LogMeIn or something like that at the time. And that's how I was managing it right viewer, I think it was, or some log me in or something like that at the time. And I, uh, that's how I was managing it right. So I had this, like you know, commercial grade team viewer and and that's how I was managing the, the workstations and stuff. Like man, I wish I could push patches and I didn't have to do it from a server and and all this kind of stuff. And that was that yeah, so um kind of stuff. And that was that, yeah, so um, I, yeah, I, that was.
Speaker 1:I needed. I needed something like an RMM to do that. You, as a as a sort of I mean I. I know you now. You've been a salesman your entire life, but you're starting out as a technician and all of a sudden you have to become once. You sort of move from yeah, I'll fix that for you to yeah, the problem hasn't happened yet, but you need me. You're telling a different story, right? You're selling them that reliability, that uptime, and so how did you train yourself? How did you get yourself comfortable? How did you get your customers, your prospects, comfortable being able to say, sign up for us for X amount a month and we're just going to take care of all your IT? How'd you do that?
Speaker 2:Well, building trust to begin with, right. So you know, in any community, but specifically in our community, you gain a few clients and those clients talk to other businesses and things like that. And then you get in front of those people and you're bold enough to have the conversation of who's managing your antivirus or how. What are what are the really the what is the conversation with a small business? What challenges do you have as a small business specifically to technology? But what are your challenges and how can technology help you? How could you leverage technology? A lot of times with a small business, they're interested, but once they start to research it they don't understand right away. So they needed somebody to sort of translate for them. And then they're leveraging technology for their industry and sometimes when they were talking to their vendors and other partners, they didn't understand. When they were like, oh yeah, we need to open up this port and do port forwarding or VPN tunnels or IPSec tunnels and things like that, they're like what do I do? And it turns out you don't have the equipment to do that. We can get you set up with the equipment to do that. We can get you set up with the equipment to do that. We'll manage that for you. And you know we need to make sure that you have one antivirus throughout your entire environment. And oh, you're hiring remote workers. Okay, because it's this day and age, how do we securely have you have remote workers and things like that.
Speaker 2:And there's some reluctance too. You know there's a lot of questions of like is that necessary? Is it necessary to? I remember one of the clients that we were building up a call center for. Do we really need to have a domain controller, an active directory? It's like, okay, well, you have.
Speaker 2:You know you're building up to this year. You're going to have 25 employees. You think you're going to retain all 25 or you're going to have a couple of those people leave. What's going to be your turnover this first year? Do you want to be able to lock them out of everything right away, or do we want to have to scramble and try to find all the devices that they've been logged into and keep them out of them? And so you know, it was that kind of higher level knowledge that once you get in front of the people to talk to them about it and start talking about the implications of that and start to tell them this is how we would handle this. I've got a plan for disaster recovery, I've got a plan for these things that you're concerned about", because they don't have a plan. They have a concern, but they don't have a plan. It's like I already have a plan. This is how we would handle that. Then they start to say, okay, I see the value in that number that you're showing me.
Speaker 1:So you talk about building trust, did you? Obviously, I love that description. I love how you just described the way you're sort of translating IT right, translating IT needs for your business, for your customers. But weren't? Were you also having business conversations back then? I mean, you're talking about car dealerships and were you trying to figure out what are the things that are happening that break down on the business side if IT fails them? And then that's one of those ways to really translate right why IT is so important. What types of sort of business conversations were you having in those early days of selling managed services?
Speaker 2:Well, I mean as basic as paper or digital, as basic as saved on a bunch of different workstations, or the cloud, as basic as what is the cloud? Right? How can you leverage the cloud to make your business more efficient while also being comfortable with the fact that your business information is in the cloud? Well, how do we become comfortable with that? Well, why don't you have your own copy of it? Right, and they're like well, I can do that, because when the cloud first came out, it was like this ethereal thing, right, and it's like this isn't some magic. You're not really up in the clouds, it's just data stored in a different place than where you are. That's right and that's good, because if your, if your building goes up in flames, heaven forbid. Um, you still got your data.
Speaker 2:Once we get you, once you get to a place where you can connect to it, okay, but at the same time, if something happens to that data center, don't you want a copy of it yourself, right?
Speaker 2:Oh, that'll make me feel better, great, and it's also going to make you a heck of a lot more efficient, because now all you have to do is save it in these areas and you're good to go, and you know it'll scan your device, make sure it finds those things as well, keeps those things in a directory. Oh, it'll do that. Yeah, you didn't know it would do that. But I'm here to tell you. You know, for reasonable licensing fees and reasonable support we can make sure that those things are done and also making sure that those things are reporting back to some place. You can't just trust that they're working. Some people we have to be checking on that and if something is wrong, if an update doesn't go through, if something happens with that, somebody's got to be checking on that and fixing it behind the scenes. And that just starts to make sense for a small business person that's trying to be more efficient.
Speaker 2:That's great.
Speaker 1:So brother number one's been on board with you, but then Derek, your other brother, comes on board. What was his role?
Speaker 2:So originally, when he came on, it was Jordan and I just saying we need you to take some things off of our plate that we have that I don't think are getting proper attention. One of those things was a higher focus on HR, right, and he had some background in that and we were able to say, like we have some benefits, we have some things set up for the employees. We have an idea of what that is, but we need you to be 110% sure of what those things are and make them better and then make sure that these things are properly communicated to the employees on what it is that they, what their benefits are, and make sure they're good and make sure they're well taken care of. And another thing is our service delivery right.
Speaker 2:We got great techs. They're pretty autonomous, you know. They know what they need to do. We're upfront with them. I need you to help them, guide them, keep them on task, keep them scheduled. We need you to be a point for them to say hey, I'm out the door, but can you make sure that such and such is scheduled for tomorrow at one? I just talked to them and I need that in my calendar for tomorrow and he's like, yeah, got it and he's also able to check on them. Hey, what's going on with this ticket? It's getting a little bit old things like that. He's, you know, I guess, the service manager, but it's just really a resource to our tech team, which sometimes can get a little hectic, so they need that extra support and he's provided that.
Speaker 1:Great, so both your brothers are on board, plus a bunch of other employees as well.
Speaker 2:What did you do to start to grow the business at that point? So really we had our managed services package right and that's always changing and morphing and things like that but we started to just really it was more of a system. So it was something set up that we could deliver to our clients and say this is a package that we can sell right. And a lot of that had to do with the fact that we were getting a lot of our licensing from Enable and some other partners, but then also at the same time we were starting to talk to some of our other peers and to be able to have those connections and other MSPs, and that really helped us sort of confirm what we have as a package that we're delivering Our service offerings to our clients is legitimate, it's up to date, our clients is legitimate, it's up to date. And it just made us more confident in front of our clients to say, as a base package, this is what you need and, depending on your industry, we can beef it up this way or that way. Awesome.
Speaker 1:So how have you continued to give more responsibility to both of your brothers?
Speaker 2:So focus on their strengths right. For a long time, I was primarily the salesperson in terms of managed services for a long time and Jordan was handling operations and though I'm I'm good at sales, he's just as good or better. And it was at a certain point where it was just like I'm getting pulled away from sales a lot to kind of deal with some operations stuff and deal with the tech stuff and do that, and it's like it made more sense for Jordan to really take on that sales role and that was just a better fit for him in general and he was able to really put his head down with that. I took on more of the operations side and that's really where managed services took off. That's awesome. Yeah, that was, I guess, a really good second push in getting us closer to where we are today.
Speaker 1:Yeah, I always hear business owners talk about sort of right seats on the bus. You know you want the right people on the bus and then the right seats on the bus, and so when you have your brothers that's an advantage because you know them, you know their strengths, you know their weaknesses. But it's also got to be a challenge too, because you know, in many cases you're asking them to do something that you're confident in them doing, but maybe they aren't yet, and so what sort of support system? Um, obviously I'm sure there's some tough love in there and and you have to be pretty direct but what kind of support system do you guys give each other?
Speaker 2:space yeah that's the support system, is space. Um, you know, we, we know, we know. They know what my expectations are. They know what my values are. They're the same things and they know when to come and ask for help and sometimes they know when they're coming to ask for help exactly what I'm going to say before I say it, and that's a really great shorthand with working with family.
Speaker 2:Jordan and I talk about this all the time we're very similar in personality but there are enough differences and usually when he is mad or upset or angry or whatever, I'm the balance of that and vice versa, right often each other's devil's advocate. And with Derek he brings a completely different dynamic entirely and just gives us another lens, especially with as close as he works with the tech guys and stuff on a day-to-day basis. He just gives us another perspective to think about when we're making decisions. But we've got a deep respect for one another and a deep trust for one another.
Speaker 2:I didn't plan on this being a family business and we have plenty of people that work for us that are not family, but with also having that family dynamic sort of at the top of the business, the rest of the team, I don't believe feels any kind of nepotism or anything there, because I will come down on either one of them just as much as I'll come down on anybody else on the team, and you know if somebody has a problem with another employee or admin or whatever the situation may be, I don't just side with family, because they're family. If they're messing up, they're messing up, but we have a pretty good communication. I mean, we're a small company so we need to have good communication.
Speaker 1:That's great.
Speaker 2:Kevin, you said last year was your best year ever. Why was that? Well, I wouldn't say that it started off as our best year ever. We had been implementing a new PSA and right at the beginning of 2024, we were sort of finishing implementing a new billing system into that integration and it was just a big learning process and ironing out some kinks. So it was almost all hands on deck with regard to admin to make sure that the billing was all situated.
Speaker 2:Next thing, you know, q1 is coming to a close. We look at sales and and it's it's rough, to say the least, um, because there was no focus on it. So, um, we decided to make some adjustments. We made some adjustments with, uh, um, just, you know how we were delivering our sales. Um, know, I had said hey, we're not just sending quotes, we're setting meetings to go over the quotes. We need to be able to, we need to be able to go over these quotes, live with the person, and I'm okay with virtual. But just sending a quote that all they do is scroll to the bottom and read the bottom number isn't getting us where we need to go. Okay, so, bottom line, whether it's a professional services sale or a managed services, sale or both. We set the meeting to go over the quote and if they don't want to set the meeting, they don't get the quote. We won't waste our time and that helped immensely. I mean, that was just a huge game changer. It also changed how we were doing QBRs and what we call technology success meetings, or TSMs.
Speaker 2:I started my campaign with these TSMs a little bit differently than we did QBR's before, and it allowed me, because not every client really needs to or will be available to meet every three months, and so it made more sense to be able to space those out a little bit better to better serve our clients in the way that is best for them and set up that schedule for those. And meeting with your clients with a prepared deck and opening it up for questioning for them really just opens yourself up to things that your client didn't even know they needed right. Or just getting yourself in front of them, mostly in person, but also virtually, gives them the opportunity to think about some things that they need that they just weren't bringing up because they didn't have time to bring it up, because we set that time aside, be it a half hour, 45 minutes or an hour. A lot of times those TSMs will go over because they'll be asking more questions about it. They're curious about things. That's really what it's all been about For the last 15 years of being in business. Almost everybody's curious about technology. They want to know about it, but they want to be safe in it.
Speaker 2:We provide all of that for our clients and sometimes they don't even know it because, you know, we got to cover that. We got to say, hey, this is what we're doing for you. By the way, these are the proactive issues that we've covered and these are the amount of tickets that came through. And if these proactive issues, if this number is higher than your ticket count, we're both in a better spot for that Best that this ticket count is zero. Our goal is that you have zero help desk tickets, so if we work together, we can get that to a big goose egg. You know it's not a lot of things we want to get down to zero Our tax bill and our service ticket number. Those are the things that we want at zero. Awesome, that's what we try to do.
Speaker 1:Kevin, you have had a fire in you since I've met you. You always come off as a very approachable person, but you're a salesman, as I mentioned, and you've been doing this for 15 years. How have you continued to fuel that fire for 15 years?
Speaker 2:I don't know if it's a good thing, but I don't celebrate for very long, right? So successes to me are just like okay, great, glad we were there, great High five, sweet, great High five, sweet. What's next? You know, I'm always looking at the next sort of challenge or the next goal to meet. I love setting goals and going after them and I really have a passion for what we do and I want to deliver it to more people and to get out there and do better. You could always do better.
Speaker 2:Sometimes I need to be reeled back and stop and smell the roses a bit. My peers have helped talk to me about that. The people that I know and respect in business have the hate. Slow down, look at what you've done right and it's like okay, yeah, no, you're right, you're right, I should, I should look at that a little bit, a little bit more. But my family and and and my peers and things like that have been helpful in in reeling me back and and the fire's there because I have kids now and I want to make sure that they're well taken care of and things are set up for them, not to spoil them or turn them into terrible people. I want them to be functional adults, but I want to be able to provide um futures for them and uh and and their children and things like that as we go. So not that that's all on my shoulders, but still I mean, um, you know what legacy I guess?
Speaker 1:what is?
Speaker 2:that, that I don't know.
Speaker 1:It's uh, I wake up every day with it and it could be a nuisance or it can be absolute motivation yeah, I think it's that, uh, that rock star in you, right, that metal, that metal, uh, front man or whatever it was like yes, yeah like you've got, uh, you got something that, um, that again I see in other business owners as well, but you love what you're doing, right.
Speaker 1:And I think that's just really awesome to see. So you mentioned your peers. You and I are together this week. We're amongst our peers talking about a bunch of different things. Can you talk a little bit about attending things like these BT events business transformation events, as well as joining the peer groups, has helped your business.
Speaker 2:Well, it's been transformational. I'll tell you that, and I mean that we did the CEO hot seat yesterday, and that was brutal as we anticipated that it would be as we anticipated that it would be.
Speaker 2:But when we ran some of the data and just looking at our revenue and things like that, you can tell literally when we started coming to these business transformation events with Enable and joined the peer groups and things like that, you literally see exactly a point where the revenue does a humongous increase. And it's because I was able to talk to so many different MSPs from not necessarily my geographical area that were fine and comfortable being open and honest with what they do and what they do not do. And what they do not do is one of those sobering things to learn. And so I go through and look at all these different notes that I've taken since we started these peer groups.
Speaker 2:I have I don't know how many notebooks that we've been given and I'm like, oh man, we all right, we did this, we, we are working on this. You know, it really gives us a path and and uh, uh, allows us to be able to set, uh, obvious goals and and and and specific goals on what we want to do. And these things you can't do over, you can't always do overnight, but you can start working your way toward them. And that's when you see that rep that keep seeing that revenue climb and keep going. And then sometimes you go off track. So you come back to one of these, one of these business transformation events and said, hey, don't forget, this is what you needed to do. You've been off track. You got to get back to this. Thank you, thanks for the reminder and man, the support.
Speaker 2:You know what a lot of these, a lot of these MSPs are coming from different states, different countries, and I got the business cards and I receive emails from them, and I receive and I send emails to them and we're hooked up on LinkedIn and some of them I get text messages from, and so we're, we're building relationships, um, domestically and internationally, um, just to help each other, just I mean and some of this too is like, um, a support group, right, like, doesn't it feel sometimes like you do? You're in a support group and when I hear these other people talk about their challenges and their successes and wins, I don't even have to talk, I can just say, oh yeah, definitely I hear you.
Speaker 2:It's like a church almost. It's like you know what I mean, when everybody's kind of vibing on the same thing and then there's that healthy debate you can sit at. I was just at lunch today. There was a really great debate happening and some people are very bold in their stance and they're they're absolutely they. They feel like they're absolutely right in the way that they're doing things. And across the table is other people with. They feel like they're absolutely right in the way that they're doing things, and across the table is other people that feel like they're absolutely right and they may be For their market and what they're doing. They may be absolutely right in the way that they're thinking that's right, but you get to see that, you get to see that opinion, you get to see that other side of the table, and there's not really a whole lot of opportunities to do that as an MSP.
Speaker 1:Awesome. You have one of my favorite quotes Talking about the peer groups. You know, small businesses always get caught up in the day-to-day right. If it's just that one hour, hour and a half, you know a month where you focus on the business instead of focusing in the business, that's the benefit you get right Just being able to take that time to focus on what's the bigger picture.
Speaker 1:And you, I think you've done a better job as you guys have grown and you've delegated some of your responsibility, your old responsibility, to your brothers and others in the organization to really focus on. I've got to focus on the business all the time, but being able to have the peer groups and that group around you, that support structure, like you said, pretty awesome, pretty awesome to see. And I love your peer group in particular. I love to be able to pop my head in there once in a while and hear what you guys are talking about and when you guys able to share that growth, that success that you had. It was pretty awesome to see how proud you were of that too. So congrats, man, thank you.
Speaker 2:That was a good year. Thank you. Yeah, I, and the thing was it went by in such a blur that by the time it all ended up and we were running the numbers. I'm like that's wrong yeah, it's got to be wrong. Um and uh, you know we work with dave and instrumental and things like that, and and uh, like no, that's, that's right, awesome. I'm like oh oh, okay cool. Well, that's fantastic great good job so talk about what's.
Speaker 2:What's next for RCR is more of the same.
Speaker 2:Right, we're going to evaluate our pricing and our stack and make sure that it's up to snuff right and, as we're acquiring new clients, we need to make sure that our pricing is still good for our market.
Speaker 2:But you know, with all things economy, we need to make sure that we're pricing it correctly to be able to scale. But, man, I mean it's going to be more of the same. I'm honing in on those TSM's, I'm finding out what's good content and what's not good content in those things and then continuing to focus on our marketing and networking toward our vertical right, really focused on the vertical, because all the other business that comes in, most a lot of it we will take, but our marketing and how we're focused, how we're focusing our business, is going to be on our vertical and the other stuff will come in organically and we'll take it as we can and and um, you know not be not be completely yes, men, to everything, but it's, you know you don't always get business in your vertical but you know you can help, you know an opportunity that comes about. But really our focus is our vertical, um and uh, just becoming experts in that.
Speaker 1:Awesome. So, kevin, I always like to ask this question on every single podcast.
Speaker 2:My last question when did you know? Now that's it. Wow, I guess we've had some challenges over the years. Right, it's been 15 years and it's not all been ups right, and the downs are like man, how are we going to get out of this? How are we going to move from this, whether it's a client that you know you're going to lose and that maybe ends up happening, or whatever the situation may be, and you think that's the lowest Right, and Well, you know, a couple of months go by and it's not even that, wasn't even that. One isn't even the worst. That wasn't that. Things were way worse than that.
Speaker 2:And all we did was just you, you know, get back to the basics and do what it is that we're good at, and and push on and it's like, wow, we've. When you look back what we've gone through, it's like I, we're going to be able to make it through everything we're going to be able to. Whatever it is, we will be able to power through it and um, and that's that's, that's it, that's when I, that was my. Now, that's it. It's like there's there's not a whole lot that that we're not going to be able to power through, shift, change, adjust and, uh, and make it happen. We've made, we've gone, we've gone this far and everybody's everybody's got motivation and the fire to keep going, and so that's exactly what we're gonna do.
Speaker 1:Congratulations, kevin, on all your success. Can't wait to see what you know the next 15 years looks like. I wish you and your brothers and the rest of the RCR crew the absolute best of luck and thank you so much for being here.
Speaker 2:Thanks, chris.